Hi, I'm Thato Maseloa

Pronounced [/mass-el-wa/]

I'm a strategy–driven Copywriter, Content and UX Writer with years of experience in writing for advertising, marketing, and brand building.

Portfolio

I've worked with various clients across various industries, including retail, tech, and HR, creating content for diverse target audiences, generating leads, and building brands.

My Story.

I spent the first 18 years of my life knowing I’d become a doctor, then 1 night, it all changed.

7 years, 1 degree change, a BA, a few character-developing milestones, and some inspirational people later, I’ve got one hell-of-a story to tell.

For now, welcome to my world of weird, wonderful, and sometimes woeful stories.

Today, I am a Strat-driven Copywriter, ​Content and Ux Writer with years of ​experience in writing for advertising, ​marketing and brand building. I work with various clients across ​various industries, including retail, tech ​and HR, creating content for diverse ​target audiences, generating leads and ​building brands.

Professionally, I’m a strategic creative driven by learning, sharing stories and transforming the businesses of the clients I serve.

Personally, I’m just a boy who’s stubbornly confident that I will succeed. (I also love cooking, soccer, and making people think.)

Words make the world go round.

We think, speak, negotiate and enact change with the words we read, write and say, and as a writer, I'm responsible for using my ability and skill to drive the world towards a better future.

It’s been a crazy ride, and I’ve been fortunate to work with passionate and inspiring individuals.

I love what I do!
I learn something every day!
And I’m growing with every encounter.

But my story’s just begun, and you’re now a character. Connect with me, and let’s write the next chapter together.

Or, if you’d like a little help telling your story, don’t hesitate to reach out because, without good writers, businesses would not succeed.

My Skills

• Copywriting
• Content Writing
• Content Management
• Copy Editing
• Team Leadership

My Services

• Landing Pages
• Traditional Media (TV, Radio, Print, Banner Ads, Billboards, and off-site signs)
• Social Media (Instagram & Facebook)
• Content Writing
• LinkedIn Ghostwriting
• Content Creation, Curation & Planning
• Blogs & Articles
• Video scripting, Storyboarding, and ideation