thINK
Thinking Thoughts
Almost everyone who knows me knows I’m a straight shooter. I call it as I see it, and I’ve no shame about it. For the most part, that has served me well. The people in my life know that if you ask me about anything, I’ll tell
Thato Maseloa
Crafting compelling copy and content, I merge creativity with strategy. As a Saffa abroad, I wander, write & collect stories worldwide.
Portfolio
It's No Coincidence.
The Brand: DUREX For more than 80 years, Durex has been sharing the lives of millions of men, women and couples worldwide. Today, Durex is the leader in the condom market and symbolises, according to the general opinion, a trustworthy brand that provides quality, well-being and pleasure to its users.
thINK
Creative Appreciation: PT1
Let’s talk about Hobo Johnson. First of all, I’ma cop to it - I love it. Many people don’t, but I’d say that’s the point, isn’t it? I’ve been trying to put my finger on it and get to the bottom of this
thINK
Your Comfort Zone Is Not A Good Benchmark.
When you’re used to being passive, assertiveness feels like aggression. When you’re not used to being confident, confidence feels like arrogance. Self-love and appreciation feel selfish when you’re used to not having your needs met. Your comfort zone is not a good benchmark. Prioritising yourself takes time