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Copy&Content

Copy&Content represents a snippet of my journey to becoming the writer and storyteller I am today.

Copy&Content

Copy&Content represents a snippet of my journey to becoming the writer and storyteller I am today.

Hi, I’m Thato Maseloa

I’ve been a storyteller all my life, but I honed my skills as a copywriter in the mid-2010s and transitioned to content writing in the early 2020s.

Now, I work with brands and business owners, helping them tell their stories better to build their personal brands, generate leads, and build mutually beneficial professional relationships.

Collections:

The Brand: DUREX

For more than 80 years, Durex has been sharing the lives of millions of men, women and couples worldwide. Today, Durex is the leader in the condom market and symbolises, according to the general opinion, a trustworthy brand that provides quality, well-being and pleasure to its users.

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Social Selling.

If you’ve ever opened the LinkedIn platform, you know it’s a tricky landscape. Many people simply use it as a place to house their CVs and portfolios or go the complete opposite direction and use it like Facebook. In reality, LinkedIn is so much more!

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thINK.

As an over-thinker raised in the pen and paper era, with a drive to change the world, thINK is where I share my thoughts. Sometimes it’s funny, sometimes it’s really deep or even controversial, either way - welcome to the round table. Let’s talk about it. thINK.

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Social Media.

Social media is the modern equivalent of word-of-mouth. Your presence online can make or break your brand. Well-timed posts can attract new audiences and keep your existing audience returning for more. Creative visuals and copy can influence how consumers perceive your brand. And strategy, well… Strategy is luck’s playground - the better your strategy, the luckier you are. So, let's get lucky.

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Companies I've worked for

Ogilvy, TBWA, Flance, Hurtigruten Svalbard, Black Marketing.

Companies I've worked with

Mars Wrigley, Carling, Radisson Hotel Group, Dove, MTN, etc.

Thanks for checking out my portfolio! 

I love interacting with like-minded individuals and businesses working to make a difference. If that’s you, connect with me.

A little extra.

If you, like me, spend waaaaay too much time in your own head, check out my blog thINK. Or, if you’re a future traveller, check out Global CitiZA’n for some practical travel hacks, tips and tricks.