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Getting to and staying on Svalbard.

Thato Maseloa

Thato Maseloa

07 Jan 2024 — 5 min read
Getting to and staying on Svalbard.
Photo by Matthew Huang / Unsplash

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Villains, Shadows, and My Story: The Crossroads

Villains, Shadows, and My Story: The Crossroads

I’ve reached a point where I feel like any further character development would turn me into a villain in my own story, a while ago, and yet my character keeps evolving. Naturally, this makes me feel like I’m already in my villain arc, but I’m challenged by

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One Day.

One Day.

365 days ago, I received word that a brother lost his battle, and I had nothing but questions. 364 days ago, I had answers — and I was angry. Enraged. Blindly infuriated. 363 days ago, I finally broke, and I had nothing left to say. Fast forward to today, and I

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The Event Horizon.

The Event Horizon.

Phobia (noun) — “an extreme or irrational fear or aversion to something” (Oxford English Dictionary, 2025). It is the body’s rebellion against surrender — the mind’s white-knuckled attempt to survive what has already been survived. Phobia is not cowardice; it is memory with muscle. It is the body saying, “Never

By Thato Maseloa
How Does That Make You Feel?

How Does That Make You Feel?

“And…? How does that make you feel?” “And, HOW, does that make you feel?” “And how does that make you feel?” “And how does that make you feel?” “And how does that make YOU feel?” “There are days when my brain doesn’t just remember — it replays. My body joins

By Thato Maseloa
Thato Maseloa
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Thato Maseloa

I help brands and business leaders tell their stories—better.