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Getting to and staying on Svalbard.

Thato Maseloa

Thato Maseloa

07 Jan 2024 — 5 min read
Getting to and staying on Svalbard.
Photo by Matthew Huang / Unsplash

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The Waiting Room

The Waiting Room

Friends of mine are about to be parents — and I can’t physically be there to support them. I can’t explain why this is affecting me so much, all I know is that it is. Regardless, something about this whole scenario made me reflect on where I am in

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Villains, Shadows, and My Story: Awakening the Good Villain.

Villains, Shadows, and My Story: Awakening the Good Villain.

(Part II) They told me healing would make me lighter. They said if I just forgave, if I just let go, I’d find peace. But what they really meant was: “Be easy to digest. Be predictable again. Be silent in ways that make us comfortable.” They never told me

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Villains, Shadows, and My Story: The Crossroads

Villains, Shadows, and My Story: The Crossroads

I’ve reached a point where I feel like any further character development would turn me into a villain in my own story, a while ago, and yet my character keeps evolving. Naturally, this makes me feel like I’m already in my villain arc, but I’m challenged by

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One Day.

One Day.

365 days ago, I received word that a brother lost his battle, and I had nothing but questions. 364 days ago, I had answers — and I was angry. Enraged. Blindly infuriated. 363 days ago, I finally broke, and I had nothing left to say. Fast forward to today, and I

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Thato Maseloa
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Thato Maseloa

I help brands and business leaders tell their stories—better.